Customer relationship management (CRM) is one of many different approaches that allow a company to manage and analyse its own interaction with its past, current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customer, specifically focusing on customer retention and ultimately driving sales growth.

One import aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Thought the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how best cater to their needs.

Benefits of CRM Software

• Customer data management
• Interaction tracking
• Workflow automation
• Reporting software

Salesforce Data Model Main features

• [Accounts](enable account management)
• [Contacts](store contacts details)
• Opportunities
• Campaign
• [Tasks](for internal development)
• Contracts (Optional)
• [Dash board](dynamic numerical data display board)